260 McNuggets? McDonald's Ends A.I. Drive-Through Tests Amid Errors
When did McDonald's start its AI drive-through project with IBM?
McDonald's began its AI drive-through project with IBM in 2021, aiming to test the automated ordering technology at over 100 McDonald's locations. The partnership aimed to simplify operations and create a faster, improved experience for customers.
What issues did customers face with the AI drive-through system?
Customers faced issues with the AI drive-through system, such as comically inaccurate orders, misunderstanding requests, and adding unintended items to orders. Examples include adding bacon to ice cream, ordering multiple unwanted items, and failing to process simple requests, leading to viral videos of frustrated customers online5.
How long did the McDonald's and IBM AI project last?
The McDonald's and IBM AI project, which aimed to develop a drive-through order taker powered by artificial intelligence, lasted for about three years. The partnership was announced in 2021 and tested the AI technology at select McDonald's drive-throughs until June 2024, when McDonald's decided to end the global partnership.