$400 for one pineapple: The rise of luxury fruit
$400 Pineapple: Has Luxury Fruit Gone Too Far?
The Rubyglow pineapple, priced at $395.99, has entered the U.S. market, targeting luxury fruit consumers. Developed by Del Monte over 15 years and first sold in China, this red-hued pineapple is now available through Melissa's Produce in California. Despite high inflation and economic uncertainty, there is notable demand for premium fruits in the U.S., a trend seen with other specialty fruits like Honeycrisp apples and Cotton Candy grapes.
The introduction of such expensive fruits follows a pattern where consumers are willing to pay premium prices for novel and exclusive products. The Rubyglow pineapple, described as a "rare gem" and "the pinnacle of luxury fruit," aims to attract a niche market, including high-end restaurants and affluent consumers looking for unique culinary experiences. However, the high price tag has been met with mixed reactions, with some questioning the value compared to the taste and aesthetic appeal of the fruit.