
Adobe initially responded to the backlash regarding the use of creator content to train AI models by releasing a blog post that explained it needed to access some data to perform certain unrelated functions and stating that Adobe does not train AI models on customer content3. However, this blog post failed to quell the uproar, and Adobe followed up with another blog post on Monday that reiterated the company's position, stating that they've never trained generative AI on customer content, taken ownership of a customer's work, or allowed access to customer content beyond legal requirements3.

Adobe has taken several steps to address the misinformation and restore trust with the creator community. Firstly, they published a blog post explaining that they do not train AI models on customer content and have never done so. They also clarified that they do not take ownership of customer's work or allow access to customer content beyond legal requirements. Additionally, Adobe is planning to roll out updates to its Terms of Use by June 18 to address the concerns raised by the community. Adobe's Chief Strategy Officer, Scott Belsky, acknowledged that as technology evolves, their legal terms will need to evolve as well to reflect the changing world and be clearer, more precise, and use easier-to-understand language4. Adobe is also considering providing a reasonable explanation for every clause that might be seen as unfavorable to the user to help ensure everyone understands what they do and how they do it. Lastly, Adobe employees have suggested creating a long-term communication and marketing plan outside of blog posts and meeting with the company's most prominent critics on YouTube and social media to address the misinformation head-on.

Adobe employees' main concerns regarding the company's communication strategies, as revealed in internal Slack messages, include the following: