The main criticisms from Adobe employees regarding the company's communication strategies are:
Employees have expressed frustration with the company's communication strategy and have called for addressing the root causes of these issues rather than just responding to each incident as it arises.
Adobe responded to the backlash from the terms of service update by clarifying that it does not train any GenAI models on customer's content and ensures tight security around any form of access to customer's content. The company stated that the update was to provide more clarity on specific areas and to improve moderation processes. Adobe also emphasized that it does not train Firefly Gen AI models on customer content and that its generative AI models are trained on a dataset of licensed content and public domain content where copyright has expired6. The company is committed to addressing the concerns and clarifying the terms to ensure transparency and protect the rights of creators.
Adobe employees have expressed concerns that the company's new AI technology could potentially lead to job losses among graphic designers and undermine Adobe's business model3. The AI tools, such as the one that allows users to add or edit graphic elements in Photoshop using text prompts, have been met with mixed reactions within the company3. Some employees worry that the technology will lead to job losses among graphic designers and undermine Adobe's business, while others see the benefits of increased productivity3. There are also concerns about AI's impact on Adobe's own business, as it could potentially cannibalise its corporate customer base.