After calling the next Battlefield "another tremendous live service," EA CEO threatens to put ads in AAA games

EA CEO Andrew Wilson has sparked controversy with his recent comments about the future of Battlefield and the potential inclusion of ads in AAA games. He described the next Battlefield as a "tremendous live service" and hinted at a significant expansion of the franchise. Additionally, Wilson discussed the possibility of integrating advertising into games, suggesting it could be a major growth driver for the company. This idea follows previous backlash against ads in games like UFC 4, highlighting the delicate balance EA must navigate in implementing such features.