Advancements in natural language processing and generative AI have enabled personalized phishing via AI. These technologies allow cybercriminals to analyze and replicate communication styles, making their messages more convincing and personalized. AI-powered phishing attacks can now mimic the tone, style, and specific phrases used by individuals or organizations, making them difficult to detect and combat2.
AI has contributed to the increase in scam effectiveness by enabling the automation of the entire phishing process, from crafting emails to identifying targets and collecting information. This has led to a reduction in the costs of carrying out scams and an increase in their quality and quantity. AI-generated deepfakes and blackmail are also on the rise, making it easier for scammers to create convincing fake content and manipulate victims.
AI-generated identity verification fraud risks include scammers using personal data and AI-generated media to impersonate individuals, gain access to accounts, and commit identity theft. This can lead to financial losses, reputational damage, and challenges for businesses in verifying genuine customers. As AI technology advances, it becomes easier and cheaper for scammers to carry out these attacks at scale.