

OpenAI has introduced its AI video-generation model, Sora, to media executives, competing with similar technologies from Runway and Pika. The Financial Times conducted a test with industry executives using these AI systems to create work-related videos. While Sora is not yet public, OpenAI modified the input prompts for better results, unlike Runway and Pika, which used the original prompts. Feedback highlighted Sora's consistent depiction and faithful rendering of a fantastical playground, though questions about bias and prompt modifications were raised.