Airbnb releases group booking features as it taps into AI for customer service
Airbnb releases group booking features as it taps into AI for customer service
Airbnb has introduced new group booking features, allowing users to create shared wishlists and send detailed trip invitations. These updates aim to streamline the decision-making process for group travel, which constitutes over 80% of Airbnb’s bookings. Additionally, a new "Icons" category offers limited-time experiences with famous personalities and locations.
The company is also enhancing its use of AI in customer service, with AI-generated responses to streamline support and potentially improve the user experience. This initiative includes testing generative AI for review summaries and integrating AI suggestions for host responses. The acquisition of GamePlanner is part of Airbnb’s strategy to develop an "ultimate concierge" service using AI.