All of today's generative AI is a beta – not just iOS 18

Mark Gurman's latest newsletter hints that Apple might label the AI features in iOS 18 as a beta, echoing the initial launch strategy for Siri. Gurman outlines various features of iOS 18, including customizable icons and AI-generated emojis, but criticizes Apple for lagging in AI development. He suggests that Apple's cautious approach, treating these features as a preview, reflects the broader reality that all generative AI, including products from leading tech companies, remains imperfect and prone to errors.

Criticism of Apple's AI Development Pace

Mark Gurman addresses criticisms suggesting that Apple is lagging behind in the field of generative AI compared to tech giants like OpenAI, Microsoft, and Google. He highlights that while these companies are already offering generative AI products and services, Apple has not yet introduced similar capabilities. This perception positions Apple as having been "caught napping" as the generative AI field exploded into the mainstream. The criticism stems from a broader narrative that Apple has historically been slow in AI development, illustrated by ongoing comparisons of Siri to more advanced AI assistants like Alexa.

Beta Label as a Prudent Approach

Further, Gurman notes that Apple is considering labeling its upcoming AI features in iOS 18 as a beta or preview. This approach is seen as indicative of the technology not being fully developed. However, Gurman argues that this cautious labeling is not necessarily a negative reflection on Apple but a realistic acknowledgment of the current state of generative AI technology, which often exhibits flaws and inaccuracies despite its potential. He suggests that all generative AI should realistically be considered in beta due to these inherent issues. This perspective aligns with Apple's history of prioritizing refined and reliable user experiences over rushing to market with unpolished products.