Amazon plans to launch discount store in bid to fend off Temu and Shein
Which competitors will Amazon's new storefront directly challenge?
Amazon's new budget storefront will directly challenge emerging e-commerce sites Temu and Shein, both of which have ties to China and have grown in popularity in the U.S. market. The storefront will feature low-cost apparel, home goods, and other items, with Chinese sellers shipping directly to U.S. consumers.
What was the purpose of Amazon's event in China?
Amazon hosted a closed-door event for sellers in China to present plans for a new budget storefront featuring low-cost apparel, home goods, and other items. This storefront aims to directly compete with emerging e-commerce sites Temu and Shein, both of which have ties to China and have grown popular in the U.S.
How will Amazon's shipping process from China to the U.S. work?
Amazon's new storefront will allow Chinese sellers to ship low-priced fashion and lifestyle items directly to U.S. consumers. The products will be shipped from warehouses in China to the U.S., with a goal of delivering them within nine to 11 days. This new arrangement aims to save costs for Amazon sellers in China and enable merchants to test new items through small-batch production.