Amazon Prime Video ads are about to get more intrusive

Amazon Prime Video is set to introduce more intrusive advertising tactics, including pause ads that show promotional overlays and interactive ads offering shopping credits. These new formats, which will appear in the upcoming broadcast year, aim to enhance viewer engagement by allowing direct purchases from the streaming platform. Despite the option for an ad-free experience at an additional cost, Amazon's ad-supported tier remains popular, reaching over 200 million customers monthly.