Amazon Q1 Ad Revenue Leaps 24% to $11.8 Billion, Helped by Prime Video’s Addition of Commercials

Amazon's Q1 advertising revenue soared by 24% to $11.82 billion, surpassing expectations due to the inclusion of ads in Prime Video. This growth is attributed to the expansion of Prime Video and Amazon Stores, with Prime Video reaching over 200 million viewers monthly. CEO Andy Jassy highlighted the positive response to streaming TV ads and the development of exclusive content like NFL games and popular series.

Despite controversies, including a lawsuit over deceptive advertising practices, Amazon's overall Q1 performance exceeded forecasts with a total revenue of $143.3 billion and net income of $10.4 billion. The company also introduced Amazon Q, a generative AI assistant, and continued to expand its content offerings through Amazon MGM Studios and collaborations with influencers like MrBeast.