

Cassey Ho, founder of Popflex and Blogilates, encountered a disturbing issue where her video was altered by an Amazon seller to sell counterfeit products. The seller used AI to change Ho's face in the video, making it hard for automated systems to detect copyright infringement. Despite Amazon's strict policies against counterfeit and IP-infringing products, Ho faces daily challenges with multiple fake listings, draining her resources and confusing her customers.