
Boston 25 has struggled to rise above the middle or bottom of Boston's crowded pack in recent years1. In May and June, the station ranked third among Boston's five TV news stations on weekday mornings in total viewer impressions and fourth during its evening broadcast hours. In the important demographic of viewers aged 25 to 54, Boston 25 came in last place for the two shows that start at 5 p.m. and 11 p.m.

Elizabeth Hopkins left Boston 25 in April after 13 years with the network. The specifics of her departure remain unknown, but some viewers have speculated that her decision to resign from her position as a morning anchor wasn't entirely her own3.