Apple AI logo aims to look unthreatening, and non-anthropomorphic
How do the new logos for Apple Intelligence and the AI-powered Siri differ from each other, and why might Apple have chosen to introduce two separate logos?
The new logos for Apple Intelligence and AI-powered Siri differ in their design elements while still maintaining a connection in their overall style. The Apple Intelligence logo features a colorful, abstract shape that appears like a swirling cloud, while the AI-powered Siri logo has a more compact, wave-like design1. Both logos use soft gradients of pleasing colors, creating a friendly and approachable aesthetic.
Apple might have chosen to introduce two separate logos to distinguish the overall Apple Intelligence system from the AI-powered Siri functionality. By having two logos, Apple can visually represent the broader AI capabilities that Apple Intelligence encompasses, while also showcasing the specific AI-powered features of Siri. This distinction may help users better understand the different aspects of AI technology within Apple's ecosystem.
What are the main reasons Apple designed its AI and Siri logos to appear friendly and unthreatening?
Apple designed its AI and Siri logos to appear friendly and unthreatening for a few reasons. Firstly, the company wanted to make its AI offerings appear approachable and easy to use. The use of simple, colorful graphics and non-anthropomorphic designs helps achieve this goal. Secondly, Apple aimed to differentiate its AI logo and Siri icon from those of other companies in the market, while still maintaining a sense of unity between the two. This was achieved by creating two distinct yet related logos. Lastly, the friendly and unthreatening design was also intended to convey a sense of privacy and security, which is a key concern for users when it comes to AI technology2. By avoiding designs suggestive of a person or a robot, Apple sought to reassure users that its AI system was designed with their best interests in mind.
What common design elements are shared by AI logos from different companies, according to Devin Coldeway from TechCrunch?
According to Devin Coldeway from TechCrunch, AI logos from different companies share several common design elements. These include being non-threatening, abstract, relatively simple, and non-anthropomorphic. Additionally, many of these logos use pleasant candy colors, such as soft gradients into pink, purple, and turquoise, or pastels. The shapes used are often soft and never-ending, with a leaning towards feminine or even childlike design language. The logos tend to avoid anything suggestive of a person or a robot, focusing on approachable and friendly graphics.