The partnership between Apple and OpenAI, as announced at WWDC, is focused on integrating ChatGPT into Apple's operating systems, including iOS 18, iPadOS 18, and macOS Sequoia5. This integration will allow users to access ChatGPT through Siri and various apps like Messages, Mail, and Compose. The collaboration aims to bring advanced AI capabilities to Apple devices, making it easier for users to benefit from AI-powered features4. Additionally, Apple believes that the exposure OpenAI will receive from being on hundreds of millions of Apple devices is of equal or greater value than monetary payments.
Apple believes that the exposure OpenAI will receive from being integrated into Apple devices is valuable because it will allow OpenAI's technology to reach hundreds of millions of Apple users. This exposure can potentially help OpenAI expand its reach and gain more users who might not otherwise engage with its technology through a third-party app. Additionally, the partnership with Apple can help OpenAI establish itself as a major player in the AI industry, thus increasing its brand value and credibility. The integration of OpenAI's technology into Apple devices can also lead to increased sales of iPhones and other Apple products, which can benefit both companies financially.
The agreement between Apple and OpenAI is not exclusive. Apple is reportedly in talks with other companies, including Anthropic and Google, to offer their respective chatbots as alternative options. An agreement for Google's Gemini is expected to be in place later this year. Apple aims to provide users with a range of third-party AI services, similar to how its Safari browser supports different search engine options.