Apple Approves Epic Games Store for iPhone and iPad in EU
What did Apple approve for Epic Games in the EU?
Apple approved the third-party Epic Games Store in the European Union, allowing the Fortnite developer to launch its alternative app marketplace in those countries4. This comes after Epic Games had submitted the Epic Games Store to Apple for notarization earlier this week and had initially been rejected twice6.
Why had Apple initially rejected the Epic Games Store?
Apple initially rejected the Epic Games Store because it claimed that the design and position of Epic's "Install" button was too similar to Apple's own "Get" button, and that Epic's "In-app purchases" label was too similar to Apple's "In-App Purchases" label26. Epic argued that these naming conventions were standard across popular app stores and that they were trying to build a store that mobile users could easily understand.
What law did Epic cite in its complaint to the European Commission?
Epic cited the Digital Markets Act (DMA) in its complaint to the European Commission, arguing that Apple's rejection of the Epic Games Store was "arbitrary, obstructive, and in violation of the DMA." The DMA is a set of rules aimed at ensuring fair competition and promoting innovation in the digital market.