Apple Brings Back iPhone 14 Pro For First Time—At Much Lower Price
iPhone 14 Pro Rebirth: Smart Savings?
In an unusual strategy, Apple has re-introduced the iPhone 14 Pro and iPhone 14 Pro Max to its refurbished store, despite typically retiring Pro models after a year. These refurbished iPhones come with a new battery and outer shell, offering significant savings compared to newer models. For example, the refurbished iPhone 14 Pro Max starts at $849, which is $150 less than its original price, with further savings on higher storage models.
For how long do regular iPhone models typically remain available for purchase compared to Pro models?
Regular iPhone models typically remain available for purchase longer than Pro models. Apple's policy is to retire Pro iPhone models after a year when the next Pro version is released. In contrast, regular iPhones, such as the iPhone 13 and iPhone 14, continue to be available alongside newer models like the iPhone 15. This strategy allows consumers to have a broader range of options, including access to older models which are often sold at lower prices than the latest releases.
What is unusual about Apple's recent decision regarding the iPhone 14 Pro and iPhone 14 Pro Max?
Apple's recent decision to reintroduce the iPhone 14 Pro and iPhone 14 Pro Max to its refurbished store is unusual because it deviates from their typical sales policy4. Normally, Apple's Pro iPhone models are available for purchase for one year and then discontinued when the next generation is released. This means that after their discontinuation, newer Pro models typically don't reappear for sale officially from Apple, especially not in refurbished condition4. The reintroduction of these models in the refurbished store is a rare move, suggesting a unique strategy, possibly aimed at providing consumers with a cost-effective alternative to the latest iPhone 15 Pro models while still offering high-quality devices that include a new battery and outer shell4.