Apple faces backlash for 'destructive' iPad ad featuring machine crushing books and instruments

Apple's new iPad Pro advertisement, which depicts various creative objects being crushed to form an iPad, has sparked significant backlash on social media. Critics argue that the ad symbolically destroys elements of human creativity and culture, calling it out of touch and destructive.

Despite Apple's history of successful marketing, this ad has drawn criticism for its portrayal of replacing physical art and instruments with a digital device. The controversy has stirred discussions about the impact of digital technology on creativity, with some users suggesting the company should reconsider the ad's message.