Apple's recent announcement includes several AI features that will be integrated into the new iPhones:
A more conversational Siri: Siri will have enhanced language capabilities and understanding, allowing it to handle stumbles in speech and better understand context. Users will also be able to type to Siri.
Apple Intelligence: This is an overarching generative AI push by Apple that will power various features, including Siri, and provide onscreen awareness and the ability to take action in and across apps2.
Genmoji: AI-generated emoji that can be customized to look like anyone in a user's photo library or created for specific moments.
Image Playground: A new image-generating feature that works across apps like Notes, Freeform, Keynote, and Pages, allowing users to create images using concepts such as themes, costumes, accessories, places, and more.
AI photo editing: The new Clean Up tool, built into the upgraded Photos app, removes unwanted people and objects from photos using AI.
ChatGPT integration: Apple is bringing ChatGPT to Siri and other first-party apps and capabilities across its operating systems. Siri users will soon be able to route questions to ChatGPT for "expertise" where it might be helpful.
These features will initially be available on devices that support Apple Intelligence, specifically the iPhone 15 Pro and devices with M1 or newer chips.
Apple's market value increased by about $239 billion after the stock rally this past week. The company's shares saw a nearly 8% advance, which pushed Apple back into record territory for the first time since December. This significant increase in market value demonstrates investors' confidence in Apple's ability to capitalize on artificial intelligence and spur a massive upgrade cycle among users who have been holding on to older devices.
Apple's stock performance has been strong recently, driven by investor optimism about the company's artificial intelligence (AI) initiatives and their potential to spur a massive upgrade cycle among iPhone users. Apple's shares rose nearly 8% in a week, adding about $239 billion in market value and pushing the company back into record territory for the first time since December. This rally enabled Apple to overtake Microsoft Corp as the biggest company by market capitalization.
However, it's important to note that the performance of major tech companies can vary based on several factors, including their specific AI strategies, product offerings, and financial results. For example, Nvidia has also seen significant growth due to its leadership in AI and the increasing demand for its graphics processing units (GPUs) in data centers and AI applications.
In contrast, Microsoft has been focusing on its cloud computing and enterprise software businesses, which have also been performing well. While Apple and Microsoft have different focuses within the tech industry, both companies have shown strength and resilience in their respective markets.
In summary, Apple's stock performance has been strong recently, driven by AI optimism and the potential for increased iPhone sales. While it has outperformed Microsoft in terms of market capitalization, the performance of these tech giants can vary based on their specific strategies and market conditions.