Apple has apologised for its tone-deaf iPad ad

Apple has issued an apology for its controversial iPad Pro advertisement, which depicted various creative tools being crushed by a hydraulic press, only to be replaced by the new iPad Pro. The ad, intended to showcase the device's capabilities, was widely criticized for its seemingly dystopian message that appeared insensitive to the creative community, especially amid concerns about generative AI replacing human artists. As a result, Apple has pulled the "Crush!" ad from television and admitted it missed the mark in conveying its intended message.