Apple Intelligence: every new AI feature coming to the iPhone and Mac

Apple is implementing several privacy measures with its new AI features. One of the main measures is processing AI features on-device to keep information private. This means that the data will not be sent to the cloud, ensuring that it remains secure and protected. However, to take advantage of this feature, users will need an A17 Pro or M-series chip.

Additionally, when AI features need to access the cloud, Apple says the data will go to its "Private Cloud" and will never be stored on the servers. Apple emphasizes that it will never be able to access the data. Independent experts will verify these claims to ensure user privacy is maintained.

Another aspect of Apple's privacy measures is the use of a "semantic index" that will only grab personal details when needed and surface them across apps, ensuring that sensitive information is not unnecessarily exposed or shared.

These privacy measures are designed to give users greater control over their data and ensure that their information remains secure while using Apple's AI features.

Apple plans to enhance Siri's functionality in iOS 18 by making it more conversational and allowing it to control various elements of an application on an iPhone3. This means that instead of triggering a command on-screen with your finger, you could ask Siri to open a specific file, send an email, or perform other specific tasks within an application3. Initially, this functionality will be limited to Apple-made applications and just one command at a time, but a later update will enable Siri to run through several tasks at once.

To achieve this, Apple had to revamp Siri's underlying software using large language models (LLMs). In addition to application-based functions, Siri will potentially tackle other generative AI requests like summarizing an article or even a series of notes. This would be a significant boost to Siri's capabilities, making it more usable and leveling the playing field with competitors like Amazon's Alexa and Google Assistant.