Apple needs to focus on making AI useful, not flashy

Apple is planning to implement AI features in its upcoming iOS 18 update in a way that ensures both device compatibility and user options. According to reports, the new AI features will only work on the latest devices, such as the iPhone 15 Pro and iPads or Macs with M1 or later chips. This suggests that Apple is focusing on providing AI capabilities on its latest hardware to deliver optimal performance and user experience.

Furthermore, Apple is said to be offering these new AI features as an opt-in service. This means that users who are wary of the technology can choose not to use these features. By providing this option, Apple is acknowledging that not all users may be comfortable with AI-powered features and giving them the choice to opt-out.

In summary, Apple is planning to implement AI features in a way that balances device compatibility, focusing on the latest hardware, and providing users with the option to choose whether they want to use these features or not.

Apple is planning to significantly improve Siri's functionality with the upcoming updates, particularly with the release of iOS 18. Here are some of the ways Apple aims to enhance Siri:

1. Control individual app functions: The update will allow Siri to control all individual features in apps for the first time, expanding the range of functions the personal assistant can perform2. This will include tasks like opening specific documents, moving a note from one folder to another, deleting an email, summarizing an article, emailing a web link, and opening a particular news site in Apple News.

2. Handle multiple tasks with a single request: Although initially limited to processing one command at a time, Apple plans to eventually empower Siri to execute multiple tasks with a single request. This could include actions like summarizing recorded meetings and sharing them with others.

3. On-device AI support: To enhance privacy and speed, Apple is focusing on executing AI requests offline and on-device. This will be the case for simple commands and basic tasks. However, more complex requests will require transmission to the cloud for AI processing.

4. More natural, human-like responses: Apple's deal with OpenAI is expected to improve Siri's responses and give it more of a human touch, perhaps even something similar to ChatGPT's Sky voice.

5. Automation of multi-step tasks: Apple wants Siri to be able to help users automate complex, multi-step tasks with voice-based commands. As an example, Siri might be able to take a series of photos, turn them into a GIF, and send the resulting GIF to a friend, all as one single action.

Remember, these improvements are part of Apple's broader strategy to integrate AI across its app portfolio. The company is also exploring the use of generative AI in AppleCare, its customer support service, to provide more efficient assistance.