Apple: pay attention to emerging markets, not falling China sales

Apple's CFO, Luca Maestri, addressed concerns about an 8% revenue drop in China by highlighting growth in other emerging markets like India and Brazil. Despite this optimism, data shows a decline in sales in these regions. Apple faces increased competition in China from local brands and has also seen a global 10% drop in iPhone sales. However, Apple exceeded Wall Street expectations, boosting its stock with a significant buyback program.