Apple Releases May the 4th ‘Star Wars’ Ad Starring 172 Real-Life Fans

Apple has launched a Star Wars-themed advertisement in collaboration with Disney to celebrate "Star Wars Day" on May 4th. The ad features the iPhone 15’s “Precision Finding for Find My Friends” technology, showcasing a fan dressed as a Mandalorian navigating a crowded convention to locate his friends. Directed by Kim Gehrig, the commercial includes numerous Star Wars Easter Eggs and involved 172 real-life fans in its production, marking the largest fan participation in a Lucasfilm project.