Apple is accused of imposing restrictions on developers that prevent them from informing iOS users about alternative and cheaper music subscription services available outside of the app1. This violates the EU's anti-steering provisions. Additionally, Apple is alleged to have violated the Digital Markets Act by not allowing developers to provide pricing information within the app or communicate in any other way with their customers to promote offers available on alternative distribution channels.
Apple defends its App Store practices by emphasizing its commitment to customer privacy, security, and providing a safe and trusted platform for developers. They argue that their guidelines ensure high-quality apps, fair competition, and protect user data. Additionally, Apple states that they provide a level playing field for all developers, and their business model has helped create millions of jobs and a thriving app economy.
The E.U. initiated its investigation into Apple in March 2024, focusing on potential violations of the Digital Markets Act (DMA) by the company's App Store policies.