Apple’s Crushing iPad Ad Trashed By Hugh Grant, Justine Bateman & Almost Everyone Else

Apple's new ad for its thinnest iPad Pro, titled "Crush," has faced widespread criticism for its approach of literally crushing historical creative tools, drawing negative reactions from celebrities like Hugh Grant and Justine Bateman. Released ahead of the iPad's May 15 launch, the ad aimed to highlight creativity but instead sparked controversy and backlash. Apple has remained silent on the issue, despite the ad's nearly 400,000 views on YouTube, where comments have been disabled.