
During premarket trading on Tuesday following the WWDC 2024 event, Apple shares fell by 0.83% to $191.51. This decline continued a downward trend from the previous day when Apple shares fell nearly 2% to $193.12 during regular trading.

Apple's stock performance this year has been relatively flat compared to its rivals who are also developing generative AI tools. While Apple shares have returned 2.02% so far this year, Computer and Technology companies have returned an average of 11.81%. This is in part due to the perception that Apple has been lagging behind rivals like Google and Microsoft in the race to develop and deploy generative AI tools like ChatGPT.

Apple shares had risen roughly 14% since the beginning of May in anticipation of the WWDC 2024 announcements.