Apple Stock Dips As OpenAI Deal Prompts IPhone Threat From Elon Musk

Apple Intelligence aims to bring several enhancements to Siri, Apple's voice assistant. Some of these improvements include:

1. Better contextual understanding: Siri will be able to remember the context of a user’s request and repurpose information in an image for a text application. For example, if someone asks for the weather in a specific location and later asks to schedule a hike there, Siri will now know that the hike it is scheduling is in that particular location.

2. Form filling assistance: Siri will help people fill out forms faster by finding "an image of a user’s driver’s license" and extracting the information to fill out a form on the user’s behalf.

3. Integration with Apple's AI: Siri will be able to access Apple's large language model (LLM) and generative AI technology, allowing it to perform tasks such as proofreading and suggesting what users write in emails, notes, or text, answering user questions, creating images, writing software code, and more.

4. Enhanced notification management: Siri will be able to prioritize messages and notifications based on user preferences and interactions.

5. Improved conversational capabilities: Apple is working on improving Siri's ability to recognize and respond to various requests, making the interaction feel more like a natural conversation.

These enhancements are expected to result in a major upgrade for Siri, making it more useful and efficient for users in their daily tasks and interactions with their Apple devices.

Apple plans to integrate generative AI technology into its devices through a new system called "Apple Intelligence." This system will be deeply integrated into iOS 18, iPadOS 18, and macOS Sequoia, and will harness the power of Apple silicon to understand and create language and images, take action across apps, and draw from personal context to simplify and accelerate everyday tasks2.

Some specific tasks that this technology will enable include:

1. Proofreading and suggesting improvements for written content in emails, notes, or texts.
2. Prioritizing messages and notifications based on personal context.
3. Answering user questions, creating images, and writing software code.
4. Checking for overlaps between rescheduled meetings and personal commitments.
5. Summarizing audio recordings.
6. Generating movies from photos by writing a description.
7. Cleaning up photos by removing distracting background images.
8. Reducing hacking risks by processing user requests on the device rather than at a data center.

Additionally, Apple is partnering with OpenAI's ChatGPT to enhance Siri's capabilities and offer users more options for generative AI tools.