
Apple has released new guidance for iPhone users amid an alarming uptick in deceptive phishing scams2. The tech giant warns users to be cautious of emails imitating real companies, fake popup ads, and convincing phone calls known as "spoofing." Scammers may use fake Caller ID info to spoof phone numbers and claim suspicious activity on your account or device. Apple advises never sharing personal information, using two-factor authentication, and avoiding making payments with Apple gift cards.

Phishing scams typically appear as emails, text messages, or phone calls impersonating legitimate sources, such as banks, credit card companies, or familiar online platforms4. They often create a sense of urgency, such as claiming suspicious activity on your account or offering improbable rewards. These scams may also use fear, poor grammar, unfamiliar sender email addresses, and deceptive URLs to manipulate users into revealing sensitive information or clicking on malicious links.

A spoofing call might falsely warn about suspicious activity on your account or device, such as claiming that your iCloud has been hacked and needs urgent resolution. The caller may impersonate a government agency or a reputable company to gain your trust and then attempt to obtain your personal information, money, or Apple gift cards.