Applebee's owner Dine Brands wants to steal fast-food customers with its deals

Dine Brands, the parent company of Applebee's and IHOP, is aiming to attract fast-food customers with competitive deals despite facing a decline in low-income diners and disappointing first-quarter earnings. CEO John Peyton remains optimistic, leveraging promotions like Dollaritas and the "Whole Lotta Burger" to offer value that rivals fast-food experiences. Despite the challenging quarter, Dine Brands has maintained its full-year sales forecast, hoping its strategy will improve its market position and satisfy both diners and investors.