Arizona iced tea cofounder does not expect a price hike 'in the foreseeable future'
What are some examples of Arizona Beverages' products?
Arizona Beverages offers a wide range of products including iced tea, juice cocktails, energy drinks, coffee, and snacks. Some popular examples are AriZona Iced Tea, Sun Brew Coffee, Arnold Palmer (half-iced tea, half-lemonade), and various fruit snacks and chips. They also have a line of merchandise and drink mixes.
How many flavors does Arizona Beverages offer?
Arizona Beverages offers over 100 flavors in its portfolio of drinks, including iced tea, juice cocktails, and energy drinks3. Some popular flavors include Green Tea with Ginseng and Arnold Palmer, along with more recent additions like alcoholic offerings. The company continues to innovate and expand its flavor options.
What reasons did Don Vultaggio cite for not raising Arizona's prices?
Don Vultaggio, Arizona Beverages co-founder, cited several reasons for not raising Arizona's prices, including the company's success, being debt-free, and owning everything. He also mentioned that people having a hard time paying rent should not have to pay more for their drink. Vultaggio emphasized fighting for consumers and finding ways to maintain the 99-cent price through production speed, shipping practices, and using thinner cans.