Canva’s Melanie Perkins says it’s time to stop overpaying for Adobe

Melanie Perkins, the co-founder and CEO of Canva, discusses the company's mission to democratize design and empower the world to create. Canva is a web-based platform that provides easy-to-use design tools, allowing users to create graphics, presentations, and other visual content. Perkins shares her thoughts on the company's growth, the role of AI in design, and Canva's unique approach to company culture. She also discusses the importance of philanthropy and the company's commitment to giving back through the Canva Foundation.

several years now in building out an incredible enterprise product. It has all of the things that you would expect from an enterprise product, like SSO [single sign-on] and all of the security features, but it also has a lot of really cool features that you wouldn’t expect.

One of them is Magic Replace, which enables you to replace an asset across all of your designs with one click. So if you need to update an outdated logo or branded graphic, you can do that very easily. There’s also a new Brand Hub, which provides tools to help users remain consistent with their organization’s visual identity. This includes features like Brand Folders, which allows users to group assets together for specific events, campaigns, and projects, and Brand Templates, which enables designers to create pre-branded reusable templates for more repetitive tasks like email campaigns.

In terms of revenue, enterprise customers are typically larger organizations with more users and more design needs, so they represent a significant growth opportunity for Canva. By offering a product that meets the specific needs of these customers, Canva can increase its revenue and solidify its presence in the enterprise market. Additionally, by attracting more enterprise customers, Canva can continue to grow its user base and expand its reach in the design industry.