ChatGPT's mobile app revenue saw biggest spike yet following GPT-4o launch

The launch of OpenAI's GPT-4o has led to a significant increase in mobile app revenue, marking the largest spike OpenAI has seen, driven by the model's capabilities in handling text, speech, and video. Despite being available for free on the web, mobile users must subscribe to the $19.99 monthly ChatGPT Plus to access GPT-4o, resulting in a revenue jump to $900,000 on one day alone, nearly doubling the daily average.

The revenue surge continued throughout the week, totaling $4.2 million across the App Store and Google Play, with the U.S. being the top market. This trend showcases strong consumer interest in advanced AI features on mobile platforms, despite the higher cost compared to services like Netflix.

OpenAI's new GPT-4o model introduces several advanced features that set it apart from previous models. Firstly, GPT-4o is designed to handle multiple modes of communication — text, speech, and video — seamlessly within a single model. This integration allows for more fluid interaction across different formats, enhancing user experience by providing real-time responsiveness. Additionally, GPT-4o offers a range of emotive voice options, enabling the AI to deliver responses in tones that can match the context or emotional state of the conversation. These capabilities make GPT-4o not only more versatile but also significantly more engaging and human-like compared to its predecessors.