Roaring Kitty, also known as Keith Gill, posted a picture of a dog on social media platform X, which resembled the logo of online pet food retailer Chewy4. This cryptic image caused Chewy's shares to rally by as much as 34% in afternoon trading. However, the gains were later erased, and the stock dipped 0.5% in the same session.
Chewy's stock initially surged on Thursday due to a cryptic image posted by meme stock leader Roaring Kitty on social media platform X, which resembled the logo of the online pet food retailer. This drove up Chewy shares by as much as 34%.
Roaring Kitty, legally known as Keith Gill, is an investment adviser and social media personality who gained prominence during the 2021 GameStop stock surge6. He is known for his off-hours presence on social media platforms, where he shares investment insights and strategies. Gill's influence among retail traders has been significant, with his posts often leading to notable movements in stock prices.