Dappier is building a marketplace for publishers to sell their content to LLM builders
What problem did Napster create in the late 1990s?
Napster, launched in the late 1990s, enabled easy sharing of music files without compensating content owners, leading to copyright infringement. This disrupted the music industry, prompting legal battles and forcing it to adapt to the digital age.
How did iPod and iTunes change music monetization?
The iPod and iTunes revolutionized music monetization by creating a legitimate digital marketplace for purchasing individual songs, making it more convenient for consumers and providing a new revenue stream for artists and labels. This transition from physical CDs to digital downloads also led to the decline of album sales and the rise of singles, as well as the emergence of new promotional strategies for musicians.
How can publishers monetize content through Dappier's platform?
Publishers can monetize content through Dappier's platform by setting a price for using their content in model training. This is done in a transactional marketplace where content can be licensed on a per-query basis or monetized on an ad-supported basis. Publications can sell access to the model through the marketplace by setting a price in the same way they would set a CPM ad rate or find other ways to monetize the content1.