Dave & Buster's to allow customers to bet on arcade games

Dave & Buster's is set to introduce a betting feature on arcade games for its loyalty members, allowing adults to place real money wagers through its app. The service, facilitated by gamification software company Lucra, is expected to launch in the next few months and aims to enhance customer engagement and retention by leveraging the social aspect of gaming. This move could potentially increase the time and money spent at their venues, which include a variety of entertainment options across over 222 locations in North America.