Disney and Warner Bros team up to bundle streaming services in US

Walt Disney and Warner Bros are teaming up to offer a bundled streaming service in the US, combining Disney+, Hulu, and Max. Set to launch this summer, the bundle will feature both ad-supported and ad-free options, though pricing remains undisclosed. This collaboration aims to consolidate popular franchises like Star Wars and Game of Thrones under one subscription.

The partnership reflects a strategic move to compete more effectively in the crowded streaming market, which has seen slowed growth and financial losses across the sector. This initiative marks a shift towards a bundled, internet-delivered media model, reminiscent of traditional cable services, and could enhance subscriber retention while addressing the challenges of the streaming-led TV landscape.