Dunkin' to debut a 4-ounce 'Wicked Lahhhge' tumbler at select locations
Dunkin's 'Wicked Lahhhge' Tumbler: Too Big?
Dunkin' is launching a new 40-ounce "Wicked Lahhhge" tumbler, inspired by the distinctive Boston accent, available exclusively at selected locations for the Memorial Day weekend. This oversized tumbler, suitable for iced drinks, surpasses the size of Dunkin’s current largest 32-ounce offering. The name and marketing play on regional speech patterns, emphasizing the unique cultural flavor of New England.
How does the term "wicked" fit into the cultural lexicon of Boston, and what does it typically mean?
The term "wicked" is a significant part of the cultural lexicon in Boston, where it is commonly used as a slang term. In Boston slang, "wicked" functions as an intensifier, similar to "very" or "extremely." This usage makes it a versatile addition to various phrases, enhancing the adjective that follows it. For example, "wicked smart" or "wicked cool" are phrases that might be heard in everyday conversation throughout Boston and the broader New England area. The exact origins of why "wicked" became popular in this context are unclear, but its frequent usage is well-documented and recognized among locals and others familiar with Boston culture.
What is the capacity of Dunkin's new "Wicked Lahhhge" tumbler, and how does it compare to the sizes of their other beverage offerings?
Dunkin' has introduced a new tumbler named the "Wicked Lahhhge," which has a capacity of 40 ounces. This size is notably larger than any other single-serving beverage option currently available at Dunkin'. To put it in perspective, the largest size previously available for iced drinks is 32 ounces, and for hot drinks, the maximum size is 24 ounces. Thus, the "Wicked Lahhhge" tumbler exceeds these sizes, offering an additional 8 ounces over the largest iced drink size and 16 ounces over the largest hot drink size.