Elon Musk Lobbies on X for His $46.5 Billion Tesla Pay Package
Elon Musk Lobbies on X for His $46.5 Billion Tesla Pay Package
Elon Musk's Strategic Campaign for Tesla Pay Package
Social Media Advocacy
Elon Musk uses his platform, X, to influence Tesla shareholders regarding his $46.5 billion compensation proposal.
Personal Factory Tours
Musk offers exclusive tours of Tesla's Austin facility to certain shareholders as part of his lobbying effort.
Multimedia Engagement
He posts a sizzle reel on X showcasing Tesla vehicles, emphasizing the company's advancements and his role in them.
Defending Control
Musk argues the necessity of his substantial shareholding to maintain control over Tesla, especially to lead its AI initiatives.
What specific incentives did Elon Musk offer to select shareholders for a tour of Tesla's Austin factory?
Elon Musk offered a personally guided tour of Tesla's Austin factory to select shareholders who vote on their shares5. This offer was made as the board asked shareholders to reinstate Musk's $56 billion pay package. The tour would take place on June 12th, and the winner would have a reserved seat at the Tesla annual stockholders' meeting on June 13th when voting will be finalized3. Shareholders could vote online before the meeting. The announcement notes that Tesla shareholders "should only submit proof that you voted, not how you voted. You do not need to vote for or against any proposals to be eligible for entry." Stockholders were eligible to vote if they were a stockholder of record or a beneficial owner as of the close of business on April 15, and if they submitted proof of their vote by midnight on June 7.
How has Elon Musk used his social media platform to influence the voting on his Tesla pay package?
Elon Musk has used his social media platform, X, to influence the voting on his Tesla pay package in several ways. He has published at least a dozen posts related to the vote, shared a sizzle reel of Tesla's vehicles, and explained his need for enough shares to maintain control over the company1. Additionally, he has offered personal tours of Tesla's Austin factory to select shareholders and has lashed out at investors who opposed his pay.