Epic Games Calls Out Apple Over 'Roadblocks' in Launching Game Store in Europe [UPDATE]
What issue did Apple ask Epic to fix in their app?
Apple asked Epic to fix the appearance similarity issue between the Epic Game Store's "Install" and "In-app purchases" buttons and Apple's "Get" and "In-App Purchases" labels in a future submission.
Why did Apple reject Epic's notarization submission initially?
Apple initially rejected Epic's notarization submission because it claimed the design and position of Epic's "Install" button was too similar to Apple's "Get" button, and that Epic's "In-app purchases" label was too similar to Apple's "In-App Purchases" label34. Epic argued that these similarities were due to following standard conventions for ease of user understanding.
What reasons did Epic give for Apple's rejections being inappropriate?
Epic Games argues that Apple's rejection of its Epic Games Store is arbitrary, obstructive, and in violation of the Digital Markets Act (DMA). The company claims it is using standard naming conventions for buttons and labels to make the store easily understandable for users. Epic has shared its concerns with the European Commission.