Equinox launches $40,000 membership to help you live longer

Equinox, a high-end fitness chain, is launching "Optimize by Equinox," a $40,000-per-year membership program designed to improve overall health and longevity. This comprehensive program, created in partnership with Function Health, includes personal training, nutrition plans, sleep coaching, and massage therapy, focusing on both visible and underlying health factors.

The program begins with extensive testing for various health biomarkers and fitness levels, followed by personalized plans developed by a dedicated team including a fitness trainer, nutrition coach, and sleep coach. This initiative is part of Equinox's broader push into the health and wellness sector, tapping into the growing market for longevity services.