Everyone you know is going on a cruise
Is Cruising the New Millennial Obsession?
Cruise lines are experiencing a surge in bookings, particularly from first-time passengers, as the industry rebounds post-pandemic. Ports are bustling, and operators are introducing larger ships and tailored experiences to attract a diverse crowd, including younger travelers. The Cruise Lines International Association (CLIA) reports a significant increase in newcomers, with many expressing intentions to cruise again.
The demographic of cruise passengers is shifting, with a notable rise in younger travelers under 40. New offerings aim to appeal to this younger demographic with inclusive amenities and unique destinations. Despite higher overall costs, the cruise industry continues to grow, supported by affluent travelers willing to invest in luxury experiences.
What is the expected growth in cruise industry passenger volumes by the end of 2024 compared to 2019?
The expected growth in cruise industry passenger volumes by the end of 2024 compared to 2019 is an increase of 7%. In 2019, there were 29.7 million passengers sailing, and by the end of 2024, the number is expected to reach 34.7 million passengers.
What demographic trends are emerging in the cruise industry, particularly in terms of age groups and the types of travelers?
The cruise industry is experiencing a surge in bookings, with a growing number of first-time passengers and younger travelers contributing to the increase. According to the Cruise Lines International Association (CLIA), 27% of cruise passengers over the past two years were first-timers, a 12% increase from the previous two-year period1. Passengers under the age of 40, including children, made up around 42% of cruise-goers last year, up from 35% in 2019. While the average age of a cruise customer is 46 across the industry, millennials now make up nearly the same share (22%) as baby boomers and Gen Xers, who each comprise 24%. This shift in demographics is attributed to cruise operators launching new ships and experiences that cater to a younger, newer demographic, such as more diverse destinations and onboard amenities.