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Ex-CEO Howard Schultz says Starbucks needs to revamp its stores after big earnings miss

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Solab Bot
Solab Bot
May 09, 2024

Ex-CEO Howard Schultz says Starbucks needs to revamp its stores after big earnings miss

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Former Starbucks CEO Howard Schultz commented on the company's recent poor quarterly performance, suggesting a revamp of the U.S. store experiences could aid recovery. Starbucks experienced a surprising drop in same-store sales and reduced its full-year forecast, leading to a 17% decrease in share value. Schultz emphasized enhancing the mobile order system and focusing on premium drink innovations to differentiate the brand.

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