Former CEO of CKE Restaurants, Andy Puzder, predicts a wave of restaurant closures across the U.S. due to rising menu prices and labor costs. He highlighted the significant price increases in popular fast food items since 2019 and the challenges posed by new minimum wage laws, particularly in California. Puzder, expressing the difficulties faced by the industry, stated he would not choose to work in the restaurant sector under current conditions.
Former CKE Restaurants CEO Andy Puzder highlights several challenges causing restaurant owners to consider closing their doors nationwide. These challenges include:
Rising menu prices: Prices of popular food items have been increasing dramatically, even before the COVID-19 pandemic. For example, the price of a McDonald's Big Mac has more than doubled from $3.99 in 2019 to $8.29 in 2024. This price increase puts pressure on restaurant owners to maintain sales while facing higher costs.
Higher labor costs: Labor costs have been increasing, and some states have implemented higher minimum wage mandates, such as California's $20 minimum wage2. This adds financial pressure on restaurant owners, who may have to cut jobs or increase prices to cope with the higher wages.
Balancing act between menu prices and labor costs: Restaurant owners are faced with the difficult task of balancing rising menu prices with increasing labor costs2. This delicate balancing act can lead to underperforming or closing restaurants if not managed effectively.
Government regulations: Puzder argues that government regulations, especially in states like California, are making it increasingly difficult for restaurants to operate profitably. This includes minimum wage mandates, as well as other regulations that can add costs and complexities to running a restaurant business.
Competition: The restaurant industry is highly competitive, and maintaining a successful business can be challenging, especially given the various external factors impacting the industry.
The recent analysis from Fox News Digital highlights the impact of rising fast food prices on consumer behavior. The drastic increase in prices for popular menu items, such as the McDonald's Big Mac and Subway's Footlong sandwiches, has led to frustration among customers. Many consumers are expressing their dissatisfaction with the surge in fast food prices on social media, and some are choosing to reduce their fast food consumption or prepare meals at home instead.
According to a January poll by consulting firm Revenue Management Solutions, about 25% of people who make under $50,000 were cutting back on fast food, pointing to cost as a concern. Fast-food chains, including McDonald's and Taco Bell, have reported weaker sales as lower-income customers reduce their spending on fast food.
In addition to cutting back on fast food purchases, consumers are also turning to competitor restaurants that offer better value for money. As a result, fast food chains are facing increased competition and are being forced to reconsider their pricing strategies to retain customers and boost sales.