Exclusive: Intuit is laying off 1,800 employees as AI leads to a strategic shift
What new areas is Intuit investing in?
Intuit is investing in AI and generative AI, including its GenAI-powered financial assistant, Intuit Assist. The company is also focusing on money movement, mid-market expansion for small businesses, and international growth. These investments are aimed at reimagining Intuit's products from traditional workflows to AI-native experiences.
How many new hires does Intuit plan to make?
Intuit plans to hire approximately 1,800 new employees with strategic functional skill sets primarily in engineering, product, and customer-facing roles such as sales, customer success, and marketing2. The company expects its overall headcount to grow in its fiscal year 2025, which begins on August 1.
What roles are primarily being targeted for new hires at Intuit?
Intuit is primarily targeting new hires in engineering, product, and customer-facing roles such as sales, customer success, and marketing. These roles will support the company's focus on AI and generative AI, as well as its other priority focus areas.