Fitness startup that Peloton once tried to buy is growing as the pandemic darling shrinks

Hydrow, a connected fitness company once targeted by Peloton for acquisition, is expanding its market presence by acquiring a majority stake in Speede Fitness, a strength training firm. This strategic move aligns with the growing consumer shift from cardio to strength training. Additionally, Hydrow's CEO, Bruce Smith, is transitioning to the role of company chair, passing leadership to John Stellato. This growth contrasts with Peloton’s struggles, as it faces declining sales and considers potential private equity buyouts.