
GameStop shares surged on Friday due to Keith Gill, also known as "Roaring Kitty," revealing plans to appear on YouTube for the first time in three years. Gill's relentless cheerleading for the company has previously spurred retail investors to back the struggling video game chain. His announcement of a June 7 livestream on the Roaring Kitty YouTube channel, which has more than 700,000 subscribers, sent GameStop's stock price soaring.

Keith Gill, also known as "Roaring Kitty," has scheduled a YouTube livestream for June 7. This will be his first appearance on the platform in three years.

The announcement of Keith Gill's upcoming YouTube livestream had a significant impact on GameStop's stock price. Following the announcement, the stock surged by as much as 41%, reaching $44.41 before paring to about 30% as of 2:34 p1.m. in New York. This increase in stock price is attributed to Gill's online influence under his handle "Roaring Kitty," which has garnered a following among retail investors who have backed the struggling video game chain.