GameStop stock booster 'Roaring Kitty' is about to make his closely watched YouTube return

Keith Gill, also known by his social media persona "Roaring Kitty," played a significant role in the movements of GameStop's stock. Gill gained national attention during the COVID-19 pandemic for his bullish analysis of GameStop on platforms like Reddit and YouTube. His online presence and investment strategies helped drive the first short-squeeze of GameStop's stock in early 2021, which saw its shares surge more than 1,000% in a matter of weeks.

Gill's social media activity and posts, particularly on Reddit's WallStreetBets forum and his YouTube channel, influenced many retail investors to buy GameStop shares, causing a massive increase in the stock's value. His posts and analyses often sparked excitement and buzz around the stock, leading to a frenzy of trading activity.

In May 2023, Gill broke his three-year social media hiatus by posting a meme on X, which fans interpreted as a signal to start buying up GameStop shares, leading to a renewed meme stock frenzy. His recent announcement of a YouTube livestream also caused GameStop stock to soar more than 40% in anticipation.

Overall, Gill's "Roaring Kitty" persona played a significant role in the fluctuations of GameStop's stock, with his posts and analyses influencing the actions of many retail investors and causing substantial shifts in the stock's value.

The 29% drop in GameStop's stock price on Friday morning prior to Gill's livestream was due to the company's disclosure of plunging sales and millions in losses. GameStop's net sales fell 28% to $881.8 million in the 13 weeks ended May 4, from $1.24 billion in the same period last year, and the company had a net loss of 32.3 million for the quarter. This news negatively impacted the stock price, causing it to drop significantly before the start of the livestream.