Perplexity's unique feature compared to other AI tools is its focus on accurate information retrieval with cited sources. It uses a retrieval-augmented generation process to provide real-time information from external data sources, ensuring up-to-date and reliable responses. This sets it apart from tools like ChatGPT, which may provide more creative but less factually accurate answers.
Forbes has threatened legal action against AI search engine Perplexity for alleged copyright infringement. The media company accused Perplexity of "ripping off" its work without sufficient attribution. Forbes sent a letter to Perplexity's CEO, demanding changes to the startup's AI-generated article citations and reimbursement for any advertising revenue generated from the infringement. Forbes has given Perplexity 10 days to respond.
Perplexity ensures the reliability of its sources by assigning trust scores to different domains and their content, prioritizing websites like Microsoft and Databricks. The company continuously refines its search engine by improving the processes that identify relevant and high-quality sources. Additionally, Perplexity has developed internal algorithms to detect AI-generated content and is working on refining these systems as AI-generated content becomes more sophisticated.